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TOMY’s Pokémon 20th Anniversary Collection turned familiar play patterns into collectible products. Among the most recognizable items were Clip 'n' Carry Poké…

Pokémon’s 20th anniversary in 2016 was celebrated through a broad range of toys, collectibles, and special-edition releases. Among the most practical items in…

TOMY’s Pokémon 20th Anniversary Collection turned a yearlong release schedule into a character study. Rather than treating each plush as a simple soft toy, the…

TOMY’s Pokémon 20th Anniversary Collection turned 2016 into a year-long celebration of characters from across the series. Rather than concentrating only on the…

TOMY’s Pokémon 20th Anniversary Collection turned 2016 into a year-long celebration of the franchise’s most distinctive creatures. Rather than focusing only on…

TOMY’s Pokémon 20th Anniversary Collection turned 2016 into a year-long celebration of Pokémon history. Rather than treating the anniversary as a single…

The 2016 Pokémon 20th Anniversary Collection gave familiar characters a commemorative treatment, but few pieces communicated the occasion as clearly as the…

The red and white Poké Ball is one of the most recognizable designs in Pokémon history. In TOMY’s 2016 Pokémon 20th Anniversary Collection, that familiar shape…

TOMY’s Pokémon 20th Anniversary Collection was designed as a celebration of two decades of games, characters, and collecting. Released throughout 2016, the…

The Pokémon 20th anniversary in 2016 was marked by an unusually broad merchandise program. TOMY, one of the franchise’s established toy partners, contributed a…